KARSH HAGAN
protect our parks
protect our parks
A grassroots campaign to protect public lands on a $2K budget.
context
After federal workforce cuts left 1,000 fewer employees caring for national parks, public lands were more vulnerable. While at Karsh Hagan, Darren inspired the creation of a rapid, self-funded response. No client. No media budget. Just urgency.
context
After federal workforce cuts left 1,000 fewer employees caring for national parks, public lands were more vulnerable. While at Karsh Hagan, Darren inspired the creation of a rapid, self-funded response. No client. No media budget. Just urgency.
context
After federal workforce cuts left 1,000 fewer employees caring for national parks, public lands were more vulnerable. While at Karsh Hagan, Darren inspired the creation of a rapid, self-funded response. No client. No media budget. Just urgency.
insight
Coloradans love their parks. They also love their beer. 🤯 By linking the two, we could create an easy, nonpartisan entry point for action rooted in community and everyday ritual.
insight
Coloradans love their parks. They also love their beer. 🤯 By linking the two, we could create an easy, nonpartisan entry point for action rooted in community and everyday ritual.
insight
Coloradans love their parks. They also love their beer. 🤯 By linking the two, we could create an easy, nonpartisan entry point for action rooted in community and everyday ritual.
solution
We launched Protect Our Parks through a grassroots activation called Pints for Parks. Partnering with local breweries, we distributed coasters with QR codes to contact representatives, plus pre-stamped postcards, posters, and stickers. Supporting public lands became as simple as ordering another pint.
solution
We launched Protect Our Parks through a grassroots activation called Pints for Parks. Partnering with local breweries, we distributed coasters with QR codes to contact representatives, plus pre-stamped postcards, posters, and stickers. Supporting public lands became as simple as ordering another pint.
solution
We launched Protect Our Parks through a grassroots activation called Pints for Parks. Partnering with local breweries, we distributed coasters with QR codes to contact representatives, plus pre-stamped postcards, posters, and stickers. Supporting public lands became as simple as ordering another pint.
impact
Under $2K total budget:
2,500 coasters
1,500 stickers
400 pre-stamped postcards
30 posters across breweries
Hundreds of direct constituent messages to Congress.
Proof that a scrappy, self-funded idea can mobilize a community and open the door to larger advocacy.
impact
Under $2K total budget:
2,500 coasters
1,500 stickers
400 pre-stamped postcards
30 posters across breweries
Hundreds of direct constituent messages to Congress.
Proof that a scrappy, self-funded idea can mobilize a community and open the door to larger advocacy.
impact
Under $2K total budget:
2,500 coasters
1,500 stickers
400 pre-stamped postcards
30 posters across breweries
Hundreds of direct constituent messages to Congress.
Proof that a scrappy, self-funded idea can mobilize a community and open the door to larger advocacy.
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© 2025
Contact:
© 2025
Contact:
© 2025