E.L.F COSMETICS X NASA
women taking space
women taking space
Connecting e.l.f.’s empowerment mission to space exploration.
context
A rare partnership with NASA created an opportunity to connect e.l.f.’s belief in empowerment with one of the most inspiring institutions in the world. The challenge was making beauty and space exploration feel authentically connected.
context
A rare partnership with NASA created an opportunity to connect e.l.f.’s belief in empowerment with one of the most inspiring institutions in the world. The challenge was making beauty and space exploration feel authentically connected.
context
A rare partnership with NASA created an opportunity to connect e.l.f.’s belief in empowerment with one of the most inspiring institutions in the world. The challenge was making beauty and space exploration feel authentically connected.
insight
Beauty is not just how you look. It is where you can go. For Gen Z, space represents possibility. Highlighting the women scientists behind the Europa Clipper mission allowed “taking up space” to mean something real.
insight
Beauty is not just how you look. It is where you can go. For Gen Z, space represents possibility. Highlighting the women scientists behind the Europa Clipper mission allowed “taking up space” to mean something real.
insight
Beauty is not just how you look. It is where you can go. For Gen Z, space represents possibility. Highlighting the women scientists behind the Europa Clipper mission allowed “taking up space” to mean something real.
solution
“Women Taking Space” celebrated the women powering NASA’s missions. Through a content series, e.l.f. spotlighted their stories and tied them back to confidence, ambition, and breaking boundaries.
solution
“Women Taking Space” celebrated the women powering NASA’s missions. Through a content series, e.l.f. spotlighted their stories and tied them back to confidence, ambition, and breaking boundaries.
solution
“Women Taking Space” celebrated the women powering NASA’s missions. Through a content series, e.l.f. spotlighted their stories and tied them back to confidence, ambition, and breaking boundaries.
impact
Top 10 percent performing Instagram Reel in e.l.f. history.
Strong response from NASA leadership and interest in future collaboration.
Expanded perception of e.l.f. as a cultural brand, not just a beauty brand.
impact
Top 10 percent performing Instagram Reel in e.l.f. history.
Strong response from NASA leadership and interest in future collaboration.
Expanded perception of e.l.f. as a cultural brand, not just a beauty brand.
impact
Top 10 percent performing Instagram Reel in e.l.f. history.
Strong response from NASA leadership and interest in future collaboration.
Expanded perception of e.l.f. as a cultural brand, not just a beauty brand.
Contact:
© 2026 Understory LLC
Menu
Contact:
© 2025
Contact:
© 2025
Contact:
© 2025